It is a product of Toutiao. It has a similar intelligent recommendation mechanism to Toutiao in terms of recommendations. There are more or less rules to follow. Similarly, if you want to quickly gain fans and have your videos recommended, there are actually some general rules.

1. "Top 5 rules"

If you want to get a higher weight, you must pay attention to the "top 5 rules".

According to the algorithm rules, the first 5 video works of all new accounts are the key to determining the initial weight of an account. The higher the user feedback data obtained by these 5 videos, the higher the initial weight will be.

Furthermore, videos posted by new accounts are more likely to be favored by the system and are easier to receive recommendations than old accounts. Therefore, for new accounts, you must pay double attention to the videos you publish in the initial stage, and strictly control the content, subject matter, and quality.

2. "1, 5000, 100"

For those who have been operating Douyin accounts for a long time and have certain experience, after a video is released, it only takes 1 hour to roughly know whether the video can be uploaded.

Some friends may say, can I purchase a certain amount of user data after a new video is released, so that the video can reach the "1,5000,100" standard without human intervention?

In fact, such an operation is not possible, because the intelligent recommendation mechanism in Toutiao also exists in this link.

Here is an example. When a new video of yours is released, the platform will give you a certain amount of initial recommended traffic based on the weight of your current account, so this is why at the beginning we will emphasize to you why the initial weight affected by the first five videos is so critical.

Assuming that the initial recommended traffic is 500, the platform will allow your video to appear in front of 500 users that match your video type, usually in "Recommendations". The platform will then decide whether to give you subsequent traffic recommendations based on the behavioral feedback of these 500 users.

If 400 out of 500 users finish watching your video, then you are likely to get more traffic recommendations in the future. Otherwise, the recommendation will stop, which is why many videos stop after their playback volume reaches a certain number.

So artificially creating user data will not give your video any help when it becomes popular.

3. Abandon the account

Many friends have not received a good user data feedback after posting videos many times. It is very likely that the quality of the first 5 videos is too low, or even illegal operations have occurred. For example, false views, marketing information with advertisements, watermarks from other platforms, frequent transfers, sensitive topics, etc.

In these cases, your account weight will be reduced to the lowest point. The specific performance is that the playback volume of the published videos never increases, and the review time of the videos is very long.

4. Four major factors that affect the subsequent weight

After a new Douyin account has been determined by the initial weight of the first five videos, there are four main factors that affect the weight of the subsequent account, namely play volume (play completion rate), likes, comments, and forwarding. The importance of these four factors from high to low is play volume (play completion rate) > likes > comments > forwarding.

After the video is successfully released, the system will recommend it to a small number of users based on your current weight. If the user watches the entire video, the system will consider this to be one playback.

Then, the system will calculate the quality of this video based on the specific data of the remaining three factors. If it meets or exceeds the standards set by the system, it will be regarded as high-quality content, and the system will push more traffic to allow the video to get more exposure. This forms a complete process of recommending popular videos.

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