For signals, it is indeed difficult to become popular on Xiaohongshu Notes. If you have an account with certain fans and the content is of high quality, it will be very simple to become popular.

The following uses a real-life case of a friend's traffic in Xiaohongshu to analyze her practical process;

A Japanese and Korean live streaming purchasing friend. Her main business scope is women's clothing and skin care products, and her customer group is women aged 18-50.

After she accumulated a lot of loyal and stable customers in the local offline market, she opened a studio. The development space in the county was limited, so she wanted to attract more customers through online traffic.

Since the studio only has two employees, they are usually very busy, so they only promote on Xiaohongshu.

Summary: After half a year of online Xiaohongshu promotion, the total number of followers of the three accounts is about 150,000. There are no statistics on the number of people added to WeChat and real customers. She is basically too busy now. She plans to continue to expand and has hired a partner who specializes in online traffic management. Now the studio and the boss have a total of 4 people.

The detailed Xiaohongshu promotion plan is as follows:

One: Positioning of 3 Xiaohongshu accounts;

1: Korean skin care products;

2: Japanese skin care products;

3: Japanese and Korean original clothing.

The three account management categories are all related to girls, but the segmentation is very clear, and fans can also communicate with each other.

Two: Xiaohongshu Notes;

You don’t have to worry about running out of materials for Xiaohongshu notes, skin care product pictures and short videos. After all, there is a studio there where you can shoot anytime and anywhere.

The notes of planting grass are written with my own experience and product introduction;

Introduce the efficacy of the product and suit the group of people.

For clothing, you can directly act as a model and wear it to see the effect on your body.

Like the picture below:

Of course, sometimes what should I do if I really can’t write? Take materials from the circle of friends of your peers, such as Taobao and Weibo.

You can write 300-500 words casually.

Three: Xiaohongshu traffic;
This should be the biggest concern of many people who do traffic;

What should I do if I add hot topics but still have no traffic when posting notes in the early stage of a new account?

Small and insignificant self-employed people like us don't have that much money to hire a professional marketing team, let alone the strength to compete with those large RMB wanjia;

But I want to get some soup from Xiaohongshu, what should I do?

We need to use some extraordinary methods in the early stage;

That is to say, use some fully automatic traffic diversion scripts to register a large number of trumpet accounts, and use the script to automatically like, comment and collect the notes you post. To put it bluntly, it means using a script to put all your notes on the homepage.

After this continued for half a month, I gradually gained real fans, and there was no need to refresh myself.

Everything is difficult at the beginning. Once you get started in the early stage, things will naturally follow suit later on. In the later stage, as long as you post notes, you will naturally gain promotion from the platform.

Four: Matrix operation, guide customers to WeChat;
After the three Xiaohongshu accounts have a certain amount of traffic, you can backflow between the accounts, such as recommending another account in your notes. There are many methods and they are very simple, so I won’t go into details here.

The effect of matrix drainage is that when an account publishes notes , the three accounts flow back to each other, so that fans of the three accounts browse the note at the same time, then it is basically not difficult for this note to become popular.

In the end, you still need to direct customers to WeChat to become a real customer. For example, add WeChat to private message customers.

Summary:
It is said that a good woman cannot make a meal without rice; it is very important to use scripts in the early stage, and more importantly, you need to insist on outputting high-quality content every day. Without daily persistence, no matter how good the plan is, it will be in vain.