, it is the second hot spot after Kuaishou

In 2019, the Douyin platform has become increasingly mature, with detailed classification and increasingly higher requirements for works. Everyone knows that in the huge pool of Douyin, if you want to win the attention of fans, you must let your content speak for itself. Excellent works have become a stepping stone. This is not friendly to those who are new to Douyin. They have a low starting point and few fans. They need to use good works to stand out among more excellent works in order to attract more fans. At this time, are you thinking of any shortcuts? have. 90% of veterans will tell you that the most convenient way is to focus on hot spots.

It requires skills to catch hot spots. Hot spots are constantly happening every day. Only those who know how to catch hot spots can do it, so will you catch hot spots?

What is hot spot

Hot spot, to put it bluntly, is taking advantage of the opportunity for marketing. The spread of hot spots is relatively fast and highly explosive. When a hot event occurs, media people will use a very short time to interpret the hot spot from different angles. With clever angles, users' attention will be transferred to the media itself, achieving the goal.

Of course, such hot spots are unpredictable. Of course, it also includes some unexpected social events, gossip entertainment, live news and other activities or events. For example, the recent "Double Song Divorce" incident, and the recent incident of "a woman was beaten and dragged by a strange man late at night"...

Not all hot spots are unforeseeable, there are also some well-known national holidays and anniversaries that are also hot spots, such as May Day, New Year, Valentine's Day, Christmas... Pay attention to these hot spots and prepare works in advance, so that Douyin novices can also have the opportunity to compete with the works of big Vs.

Where did Douyin come from?

Taking advantage of the hot spot BGM

Hangzhou Douyin was first known because of its "magic nature". And everyone’s herd mentality will be reflected in the fact that whichever BGM becomes popular, a large number of users will choose this BGM to shoot their own videos. When you hear a familiar soundtrack, you will know that there will be contrasts in the next second, and these contrasts will guide the user to continue watching and wait for the results to be revealed. This sense of substitution shortens the user's sense of distance.