With the advent of the 5G era, it will become a new mainstream information carrier, and the social networking industry may also usher in new changes. As the most popular short video platform at the moment, Douyin has attracted many self-media people, celebrities, Internet celebrities, and companies to join in. Its content covers all areas of production and life, which shows the hugeness of Douyin.

The formula for making money in the Internet industry is: traffic = money.

As we all know, as long as there is traffic, monetization is not a problem at all. So, how to seize the fleeting traffic outlet and use Douyin’s bonus period to attract traffic? What should I do to attract traffic on Douyin?

Many people find it difficult to attract traffic on Douyin and don’t know how to do it? In fact, it is not difficult to attract traffic on Douyin. Even if you are new to Douyin, you will have no problem as long as you master the right method. After all, every industry has its own unique method.

Today, I will share with you how to attract traffic on Douyin.

1. Create a personal IP

First, let me share with you a case of attracting fans and traffic on Douyin, a clothing category.

Case: "Chen Yan". (: 541514)

As of the time of publishing, this account has accumulated 874.0W fans on Douyin. This account has 313 works. The account type is fashion clothing and accessories. The portraits of the fans of this account are young women who are fashionable and love dressing up. The content of this account includes the introduction of fashion trends in the fashion industry, models dressing for catwalks, and revealing the secrets of beauty. By showing fans intuitive vision, it can achieve the purpose of enhancing the charm of fans' fashion outfits and increasing the number of fans.

It can be seen that creating personal IP, making vertical original videos, obtaining high exposure through high-quality content, and making users like and follow you are the best ways to attract traffic to Douyin. Only in this way can there be huge room for later realization.

But the prerequisite for Douyin to attract fans and attract traffic is that you need to clearly define the user portraits of your fans, and then position the content based on their tags and portraits. For example, if you make beauty products, you can attract potential customers with related needs by posting beauty tips and how to use beauty products. The more fans you have, the more sales you can realize in the future and you can capture massive business wealth.

2. Comments to attract traffic

The second way to attract traffic on Douyin is to attract traffic through comments.

First, let me share with you the recommendation mechanism. Douyin’s recommendation mechanism is similar to Toutiao. After a Douyin video is uploaded and approved, the system will first classify the video into interest categories and push the video to some users who often read such videos. Then it will conduct data analysis based on the complete playback rate, number of likes, number of comments, and number of forwards after viewing by this group of people, and then decide whether to continue recommending it to more people based on the quality of the video data.

For example, after your Douyin video is published, the system will first show it to an average of 500 people. Maybe 400 people clicked to view it, 300 of them watched it completely, 50 people liked it, 30 people commented, and 20 people forwarded it. At this time, the system will determine that the video is a high-quality video and continue to recommend it to the next group of people. At this time, the number of recommendations may increase to 1,000 or 5,000 people, and then decide whether to continue to recommend based on the browsing data of the second group of people. By analogy, when your video meets the requirements of the recommendation rules, you can get more opportunities for free recommendations and gain more user attention. In this way, whether you are promoting your own brand or selling goods, you can achieve the purpose of monetization.

Huzhou Let’s get back to business, let’s continue talking about comment traffic. Comment traffic is free traffic. If you want to use comment interaction to drive traffic to Douyin, maintaining high interactivity is the key to comment traffic!

To attract traffic through comment interaction, Douyin videos must be interactive. The interactivity here not only means that the video content resonates with readers, but also includes stimulating readers' emotions and psychology of happiness, sadness, anger, identification, belonging, etc. after reading, so that readers are willing to like, comment or repost after reading. Only when video content is interactive can it attract more users' attention.

3. Offline traffic

In addition to online interactive traffic, Douyin can also drive offline traffic. In terms of offline traffic drainage, many excellent cases in the catering industry have emerged. The popularity of Douyin short videos has led to booming business and long queues in offline stores such as Haidilao, Answer Tea, CoCo Milk Tea, and Turkish Ice Cream. Especially Answer Milk Tea has recruited 3,000 agent franchise stores in just a few months after Douyin became popular alone.

The function of "DOU+" cannot simply be regarded as obtaining recommendations through paid assistance. It also has a great influence on brand communication. If you want to achieve a greater traffic-draining effect, you also need the support of comment interaction, etc. Otherwise, what you buy is just the number of video views, and the effect of increasing followers and attracting traffic is likely to be greatly reduced.

5. Place information flow advertisements

Huzhou Douyin Training The fifth method of Douyin drainage also includes placing Douyin information flow advertisements. This kind of traffic, like "DOU+", is paid traffic, which is to embed your own ads in the video stream in an original way. This method is non-mandatory, does not disturb users, and is readily accepted by users. Information flow is a form of Internet advertising that has emerged in the past two years and is very popular.

Information flow advertising can set labels for multiple dimensions such as crowds, interests, regions, etc., so as to present brands and products to precise groups of people. This is also the simplest and crudest way to attract traffic on Douyin.