When the ecology began to flourish, although there were many gratifying changes, due to the influx of a large number of new people from other industries and channels, they still used the original platform thinking to carry out goods and marketing, which seemed very extensive and brought trouble to the viewing experience.

In order to balance the user experience and the marketing needs of merchants, the platform urgently needs to eradicate some of the current chaos. In order to protect the rights and interests of users and maintain good community order on the Douyin platform, in accordance with national laws and regulations, Douyin officially formulated Douyin Master homepage specifications. The newly formulated specifications apply to all users who have opened the product sharing function on the Douyin platform. Let’s take a look.

What pitfalls should you never step on?

[]: only allowed to be modified once

[Signature]: introduction to the direction of the account content - good product recommendations/food recommendations;

[Avatar]: It is recommended to use a high-definition headshot

[Homepage header image]: Increase fans' understanding of the account's personality, and avoid explicit commercial words such as "store/flagship store";

Incorrect display of the homepage header image

Principles: It is prohibited to leave contact information, contain pornographic violence, and contain content that is prohibited by the platform such as other channels to attract fans and influence the normal user experience.

3. Naming the "shopping cart" of the product sharing function

Principle: The purpose is to describe the attributes of the product itself and ensure that the shopping cart is relevant to the products displayed in the video.

Illegal naming:

①The shopping cart name has nothing to do with the product itself in the video, and fans cannot directly recognize the product itself;

②Title party: click to receive a red envelope, click to participate in the lottery, click to see beautiful women, your address book friends, they are following you, 5.3 million people have viewed it, etc. to guide clicks;

Illegal naming demonstration

③The title must not repeat keywords or have irrelevant keywords;

④Pre-sale products must indicate the specific delivery date in the title. About [Main Picture]:

① The picture must clearly show the product and be easy to identify;

② The first picture must be a physical picture of the front of the main body of the product, and the remaining auxiliary pictures must include the side, back, tiles and details;

③ Product pictures and Descriptions unrelated to product information are not allowed in the details, and advertising information such as contact accounts and QR codes from external websites are not allowed;

④The main picture cannot be overly exposed;

⑤It is prohibited to display collection pages;

⑥Upload no more than 5 pictures. < /p>

②Product pictures and details are not allowed to have descriptions that are irrelevant to product information, such as contact accounts from external websites, QR codes and other advertising information;

③Details pictures cannot be overly exposed;

④Display of collection pages is prohibited

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