How to operate the real estate agency’s Douyin account, and how to do it well Real estate Douyin marketing, today’s risky real estate agency should how to operate Douyin, and how to use industry characteristics to cut into the marketing theme.

1. In fact, there are a lot of tricks in real estate agencies. Many people who sell houses and sell houses do not understand it. They get cheated out of a lot of money when they buy and sell houses, and they lose money when they sell houses. Therefore, whether it is buying or selling a house, there are some little knowledge that everyone needs.

2. Not just now, but also in the past. Selling a house basically relies on telemarketing and making phone calls all day long. If I am asked to do this kind of low-probability event that depends entirely on luck, I can't do it. It's like an assembly line worker, but he has more skills than an assembly line worker. I have met a relatively powerful real estate salesperson in Shenzhen. He understands Feng Shui and teaches Feng Shui to his clients. Everyone knows that Cantonese people attach great importance to Feng Shui and like to look at Feng Shui in everything they do, especially some big bosses, so the sales of villas in this area are particularly good. In fact, this person didn’t understand Feng Shui at all. He told others that his grandfather used to be a local Feng Shui master. He knew Feng Shui from his ancestors and he spoke it eloquently. He also held a topographic map downloaded and printed from Baidu Maps in his hand. He pointed at this mountain range and told others, ah, this is the dragon vein, the dragon vein, it will definitely lead to promotion and wealth. Others are confused when they hear it, because Feng Shui itself is very mysterious, and they believe it after hearing it. All her Feng Shui knowledge was learned with just a few dollars from Taobao.

3. When buying or selling a house, you will communicate with customers. There will definitely be stories in the communication between people. Editing and organizing these stories can become a good script. You may bring ten or more people to see a house. Everyone has different requirements and visions. The stories produced in the process are all material. If you make good use of these materials, you can make a good short video.

Take the third entry point as an example to make a copy. The name of the copy is: the 99th customer.

The video begins with the first customer entering the room. After the salesperson introduced the situation of the house to the customer, he began to inquire about the customer's purchase intention. The customer nodded repeatedly, and the salesperson felt that the deal was about to be completed.

The client said that he had to wait for his son to come see the wedding house he bought for his son

Sales asked: When will your son be free to visit

The customer said: Ten months from now?

Sales asked: Is your son out of town?

The customer said: No, it was in the womb.

At this time, add a piece of BGM to form a funny style.

In fact, this copywriting can be used as a series of short videos. The various strange customers encountered in real estate sales are definitely more stories than stories, and more attractive.