Douyin has become one of the short video platform apps that most young people must play. Douyin provides users with the most exciting video content. Below, I will share with you the methods of operating Douyin and promotion techniques.

1. First of all, it is necessary to understand why Douyin is addictive:

Play directly, swipe to see the next after watching one, it is easy to enter the immersion mode, and time is killed in this way. To be honest, I was still browsing until 2 o'clock in the middle of the night last night! ! !

Content still plays a leading role. Douyin has rich content types, but no matter what video creation platform appears, when a large number of users pour in, the content will eventually become the common categories (cute pets, beauty makeup, outfits, travel, joke makers, food, movies...)

But one thing about Douyin is that it was very cool when it first came out, incorporating elements of youthfulness, coolness, trendiness, and creativity. The threshold for creating this kind of content is too high for ordinary users, and the sense of participation is not very strong.

So Douyin later added a lot of "celebration" content, used a lot of hashtags, and paired it with magical brainwashing music, so that most people could follow it and successfully gained a large wave of traffic, at the cost of looking a bit low.

Douyin uses music to set the rhythm and plays it in a loop. There is a trick in this, that is, most of the popular songs on Douyin will intercept some distinctive, climax parts, and songs that you can sing as soon as you listen to them. Basically, after listening to them once or twice, you will start humming unconsciously.

#Like a seaweed, seaweed, seaweed, seaweed, swaying in the wind~

#Confirmed the eyes, I met the right person~

2. How do individuals operate Douyin and how should they play Douyin?

To choose a suitable field:

At present, the content of Douyin covers travel, food, cute pets, comedy, skills, dance, cute babies, tutorials, including settled brands, etc.

How should you choose a suitable field?

Two principles:

Find what you can do now

What skills do you have, such as painting, dancing, video editing, etc. I often see many painting masters on Douyin. They can also arrange plots to make simple paintings more watchable.

Find ones that can be productive in quantity

There are many types of this kind, such as lists, popular science, and recommendations. There are too many materials on the Internet that can be used for this kind of content. We can select from them to make more refined secondary adaptations.

For example, content such as movies, book lists, and travel has the advantage of being large in volume and easy to operate. The disadvantage is that homogeneity will be serious, so you need to find your own characteristics. Another point worth noting is that the content you create must be helpful to the audience. Reading your content will gain something. Travel list, recommended items.

One advantage of this type of content is that it is large in volume and easy to operate. The disadvantage is that homogeneity will be serious, so you must find your own characteristics. Another thing to note is that the content you create must be helpful to the audience. Reading your content can gain something and bring value.

How to create content:

From my own experience, the lower the production difficulty, the better, and the shorter the operation time, the better. Of course, we must ensure the quality and try to improve the production efficiency. If you can use a mobile phone to operate, try not to use a computer. Of course, my approach is only for ordinary people, and does not include operation teams and contracted self-media.

How to publish content:

Here is a little trick. When choosing music that suits your content, you should look for popular music. I don’t need to say more about this. Add topics and try to choose ones with more participants. You can use @Douyin Assistant or the like, or @ a large account that you think can bring traffic (just don’t get hit~)

Operational thinking is very important:

First picture:

Golden Thinking Circle, this represents the way we understand the world:

The what level is the appearance of things, everything we do specifically;

The how level is how we achieve what we want to do;

The why level is why we do such things.

Most people’s thinking mode starts with what, but they don’t first ask themselves why they start like this. The golden thinking circle tells us that we need to change the way we think and ask ourselves why. First, you have to know the purpose of doing this and learn to start with why. Why do you want to operate Douyin? What do you want to achieve? In this way, it will be easier to succeed if you have your own operating model.