Today I will systematically explain the participation process of the 11.11 Douyin Good Things Discovery Festival, and answer the questions that friends have asked a lot these days.

1. How to participate in activities and receive support?

1. How to obtain qualifications for activity support?

On 1021st, 2019, update the App and seize the newly launched tag function.

During the period from 1021 to 1027 (before 24:00 p.m.) in 2019, accounts that post 3 or more videos with the tag and add the topic challenge #1111 Good Things Discovery Festival will be eligible for basic support during the 11.11 event.

Public channels: Before 111 in 2019, the support list will be published on the e-commerce assistant!

2. How to obtain basic traffic support?

Support time: November 11, 2019.

How to obtain: After obtaining the support qualification, during the event, publish a grass-growing video with the official promotion tag and add the topic #1111 Douhaowu Discovery Festival, and the published video will receive basic traffic support!

There is no limit to the number of videos you can post. The more you post, the more support you may receive!

Special note: During the event, Douyin will carefully select high-quality grass-growing content from the videos that have received basic traffic support, and provide additional [heavy traffic support]. The traffic support is unprecedented. Here, please take the initiative to circle the key points ~

3. How to get more advanced traffic?

Sign up before 11.1 and become a high-quality content creator of the Seaweed Project.

Search those who meet the standards of high-quality grass planting creators of the Seagrass Project (no restrictions on categories), and you can submit a report.

Reference materials:

https://shimo.im/docs/tD3xRhtTwcDk83cH/

Registration method:

https://shimo.im/docs/3Y3rkQXTJYhxh8tx

Select an account and post a high-quality grass-growing video with the official promotion tag during the event, and you will receive targeted support from the creators of the Laihai Grass Project.

2. How to get on the master list & obtain certification?

1. Participation conditions

Shoot and train on 1021-1111 in 2019 and post a high-quality grass planting video with the tag and add the topic challenge #1111 Douyin Good Things Discovery Festival to participate in the selection of the master list.

2. Screening rules

Evaluate the master’s ability to grow grass based on comprehensive dimensions such as the quality of the master’s video content, the number of submitted videos, and the amount of fans gained during the event period.

3. Obtain certification

According to the above-mentioned evaluation ranking, the TOP50 high-quality talent cultivation list during the 11.11 period will be selected. The selected experts will be certified as high-quality beauty/fashion/beauty... cultivation creators.

4. Certification issuance

After the event, the selected list will be announced on the e-commerce assistant Douyin account and the e-commerce academy, and creator certification will be issued.

3. How to use Douyin 11.11 live broadcast to grow grass?

1. Event time

11.8-11.12, 2019, 5 days.

2. Participation threshold

All live broadcast rooms with shopping can participate.

3. Participation method

Douyin shooting training list competition: Through the competition of product delivery efficiency, the hot value ranking of the competition list displays each top 15 (the hot value is comprehensively calculated based on the purchase volume due to clicks on products in the live broadcast room and the live broadcast duration data). The top 3 anchors on the total list 5 days after the end of the event can receive different levels of traffic resource package rewards.

Lucky Anchor: During the event, the official will randomly draw and notify the anchor to be selected as a "lucky anchor" via an internal message. The lucky anchor's activity interface will display a progress bar for each broadcast task. During the event, if you complete the anchor task for 120 minutes each time during the event, you will receive traffic rewards after the event.

4. Reward distribution

The winner will receive an in-site email notification and will be contacted within 3 days after the event ends.

4. Frequently Asked Questions

1. What kind of content will receive special official support?

You can refer to this article: "Quality Accounts/Content Standards for Planting Grass"

2. How to know that an account is eligible for support?

On October 21-10.27, 2019 (before 24:00 on the 27th), after the account posts 3 or more videos with tags and adding the topic challenge #1111 Good Things Discovery Festival, the official will announce the qualification list on official channels such as e-commerce assistant, grass planting, and business circle on 10.31.

3. Are the various traffic supports in conflict?

Can be superimposed and does not conflict.