The essence of all business comes from flow, Why is the storefront of a physical store with high traffic very expensive? A place with high traffic means more customers and more business, so the storefront will naturally be higher. Share todayFood and beverage marketing methods on Douyin.

In the short video industry - Douyin app has more than 300 million daily active users. With such a large traffic pool, whether you sell clothing, jewelry, fruit, daily necessities, or self-produced and sold, you must pay attention to Douyin.

Wherever your customers are, your publicity should be there. Every boss, entrepreneur, and office worker who is unwilling to be ordinary, especially the physical stores that Da Ge is talking about here today, must pay attention to Douyin short videos

Next, how do physical stores use Douyin short videos? This Da Ge has summarized many cases for some physical store owners (paid students) and made many suggestions. Nowadays, every business is in full swing.

The following explains how to use Douyin to gain customers in the catering industry?

Catering is a very traditional industry, and the competition is also very fierce. Every year, 20%-30% of old restaurants face closure and transfer, and the same number of restaurants will open at the same time. However, many restaurant shop owners are worried about traffic. Most owners actually lack short video marketing thinking.

The comments below are all @own boyfriends and girlfriends, asking them to go to this store to eat together. You can go to Douyin and browse this type. If you click on their store, you can see how terrifying this is.

Look at this again, a simple video shot. In just 10 seconds of video content, there are 100,000 likes. In terms of likes, this video has at least 5 million views. Many locals and people from other places will come here to see such a video

Open the store link to open the merchant's phone information and location information. If you want to come here, you can also navigate there directly

Believe in the above analysis, do you have a new idea about combining short videos with your catering?

Let me give you a more violent investment idea. Compared with the hotel's profit, the income from investment is much greater than the income from the hotel. In addition to the franchise fee of tens to hundreds of thousands, the sales of catering raw materials are also very huge profits

But how to use short video marketing to expand investment? In fact, this is also very simple. Take a look at the picture below

 

How to use short videos to expand investment methods:

Shoot the scene of the restaurant being full, the busy kitchen, and your own dishes, etc. Add some special emotional color to these contents to gain trust. This kind of free promotion is dozens of times more effective than paying for it yourself.

There is another idea. In addition to taking pictures yourself, you can also find ways to encourage customers to take Douyin short videos related to their own stores. In addition, insert the location of the store and give a certain discount amount based on the number of video views. Of course, this amount should be large, so that more users will participate. This kind of fission thinking is full of new ideas than ordinary points and membership cards, and more people are willing to participate.

Recommended rules for Douyin:

Recommendations from address book friends

User’s fan recommendations

Priority recommendations from people nearby

From these three recommendation principles, it is easy for customers' friends and fans to know "I ate here, and it tastes pretty good." When you see the videos posted by customers, they are basically people from the same city, and they will be closer to the store where you eat. When you don't know what to eat, it is usually easy to think of the food in this store. Because most of them think like this.

Nowadays, many restaurant owners are still attracting customers by handing out flyers and using slogans on the roadside with the slogan "give away as much as you order". This traditional marketing method is outdated and more costly.

The short video era should cater to the times. There will be more ways to play short videos in the future. Mastering short video marketing is a required course for every physical store entrepreneur.

Today I will share more Douyin marketing tips here, add WeChat.