In the new media environment, with the changes in user media habits, China Mobile short videos, as a flourishing news media format and a new information dissemination method, have become an effective way for audiences in the mobile Internet era to use fragmented time to receive information, entertainment and leisure. Among the competitive layout of apps, the short video "recording happy life" has the strongest development potential. In addition to the unique media characteristics given to it by the short video communication method, the content itself plays a particularly important role in the development of the platform. Content is not only a key stage in the short video industry chain, but also important for short video apps to maintain the diversified development trend. The article analyzes the types, characteristics, and business models of "short video" short video content, and puts forward its shortcomings and solutions.

How to shoot a short Douyin video with strong professional ability to bring goods? Qingchen Network summarizes it as follows:

As a pool with 320 million daily active users, Douyin Short Video has a huge number of users and is favored by many advertisers. So how to shoot that short Douyin video that is both informative and trendy? Let me first show you what a better video of bringing goods looks like.

1. IP+situational videos. The funny and humorous young man's expression was paired with different kinds of braised goose, which only showed off the product. Most of the attention was paid to the young man's expression, but the efficacy and product advantages of the product were not fully displayed.

Tips for popular Douyin video advertising shorts!

2. Supermodel screening

Not every supermodel is an internet celebrity. The specific expression method of the promotional video must be determined based on the charisma of the supermodel. This type is heavy goods, this type is heavy cases.

The products are suitable for different supermodels. For the clothing industry, we are looking for slimmer supermodels. For the gourmet category, we are looking for humorous supermodels. For travel and vacation, we are looking for outdoor supermodels. According to the products, we are looking for suitable supermodels for shooting.

Tips for popular Douyin video advertising shorts!

Lecturer Li Xiaoman’s Douyin short videos are very common at present. For example, a couple shoots some funny jokes and wears celebrity-style beautiful ladies’ clothes, which shows that the clothes are very trendy and interesting. This kind of IP+ scene shooting is very suitable for clothing industry advertising slogans.

3. Video Structure

“Golden 6 Seconds Standard” – 99% of customers have watched it before 6 seconds.

In the golden 6 seconds, content management in the first 6 seconds determines whether customers care, comment, upload, and even purchase. This also requires us to instantly grasp the hearts of consumers from the matching level of video cover images, song downloads and content. What can we put in place? I divided the video structure into several categories. It's best to try videos within 20 to 30 seconds.

(1) Confusion + Product:

The Douyin short video "Beef Brother" The content of the Douyin short video immediately shows the product, and only sells genuine and cheap products. The lipstick price on the official website is around 200, while Beef Brother's price is 149. It has grasped the mentality of some girls who love beauty and is unwilling to buy very expensive lip balm, and also shows the low-price discount of the product.

Tips for popular Douyin video advertising shorts!

Tips for popular Douyin video advertising shorts!

(3) Expected effects + goods:

The Douyin short video "Li Jiaqi" is the king of goods.

Friends who have watched his video know that when he explains the product, he never talks about how much rare elements, nutrients, and moisture content are higher than other products. He only says that this lip balm will not dry out your lips even when you are 6 years old. What is the expected effect after using this product immediately? It is not just a very simple product introduction, but just the experience after using the product. This is why the current evaluation videos are unclear.

Tips for popular Douyin video advertising shorts!

4. Scientific shooting methodology

Advertising slogans are advertising slogans, not TV series or movies. The video should contain information such as supermodels displaying products and plot presentations, because the unpredictability of supermodels, intermittent scripts, and poor linkage between products and scripts all harm the expected sales effect.

It is recommended that you read the current videos to promote restaurants, clothing, famous brands, APPs, tourist attractions, etc. There are many cases of Douyin short videos, and you can develop shooting methods based on your own products.

What should you consider after publishing an advertising slogan?

1. Upgrade

The popularity cycle of each video is 2-3 weeks, so it is necessary to constantly upgrade the content and introduce fresh blood.

How does the company create a Douyin video account? It is recommended that there be a finished tea video every 1-2 days, and you should find experts to promote and market it on time based on product characteristics, famous model selection, seasonal matching, etc.

2. Creative design

The brand releases its own creative videos: for example, the little yellow duck is put into the car, on the bicycle, on the swing board, etc., allowing customers to fully utilize the creative design points. When DJI drones launch remote-controlled cars, the brand only needs to provide instructions on how to operate it. Customers' imaginations are bigger than yours.