The development trend of the platform is very obvious, which is the algorithm recommendation mechanism. Users are more motivated to like a video than to follow an account - this is not a good thing for brands. What brands need more is for users to follow accounts for subsequent reach and conversion. When brands operate short videos, they should make skills and knowledge videos. This is also content that every brand can do.

One of the operating secrets

“Two Wechat, one fast and one TikTok” not only exists in the media, but has also become a standard feature of enterprises. However, for friends who play with video social platforms, if you are still confused about the rules of the platform, then congratulations, this super useful information will make you enlightened, let’s read it together! Below I will use the Douyin platform as an analysis case (the rules of other video social platforms are actually similar)

Introduction

1. Why can’t newly registered accounts publish works immediately? Do they need to raise an account first?

Before officially starting to publish content, it is best to maintain the account for 3-5 days. The main purpose is to increase the initial weight of the account. Account maintenance is to simulate the behavior of real people, like, follow, comment, share, watch live broadcasts, and online time. In other words, it is not that I follow one person and like one every day, which counts as one day. It is based on the time you are online on Douyin, which means that you will post hundreds of posts in the early stage, but the content you post must be relevant to your positioning.

5. How to activate 1-minute long video permission?

You need 1,000 fans to activate.

6. How to activate the e-commerce showcase function?

Meet these three conditions at the same time: ≥3000 fans + ≥10 video works + real-name authentication

7. How to obtain live broadcast permission?

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