If we talk about this year’s entrepreneurial hotspots, there is always a phenomenon-level product ""! Many friends around me, including myself, are making money with Douyin as the core. This is a profit-making bonus period from the end of last year to this year, and even extending to next year. If you frequently use Douyin, you will find that except for a few accounts that shoot videos based on interest, 99% of the accounts are for the purpose of making money and realizing cash! It is precisely because of the ability to make money that the works on Douyin are flourishing. Once Douyin is done, it will be monetized, and you will be able to make money! I believe that many friends want to join in, but they don’t know how to make money. Today I will share with you 8 currently mainstream and personally tested ways to make money. If you learn one, it is easy to earn tens of thousands a month!
1: Douyin e-commerce
This is the most important monetization method in the entire Douyin system, and it is also officially encouraged. Therefore, more than 80% of the current profit models of individuals and studios playing Douyin come from Douyin e-commerce. It can be said that Douyin’s layout is very large, because it wants to use its traffic advantage to accomplish a feat that even Tencent has not accomplished, and take a piece of the trillion-scale e-commerce market in one fell swoop, becoming the third largest e-commerce model comparable to platform e-commerce! It is precisely based on this layout that the Douyin product has many functional settings within the platform, which can better allow operators to gather fans and monetize!
Specifically, Douyin e-commerce is divided into two forms, one is ""! We often see a video when browsing Douyin. This is a video of a woman dressing up on clothes. In the lower left corner of the video, there will be a "Shopping Cart" button for the same product. If you are very interested in the clothes shown in the video and want to buy, you can click on the shopping cart, then jump to the center, and finally link to the Taobao store. If fans place an order in the Taobao store, you can earn a commission for the product!
This model is the "Taobao customer" model. It just uses Douyin, a platform with a huge fan base, to divert traffic to Taobao for purchase. So for many novices, I don't have to register a Taobao store myself, or purchase goods, design product details pages, etc. All you need to do is to select the products you want to sell and add them to the Douyin showcase! At present, many sellers on Taobao and Tmall have begun to learn to use Douyin to divert traffic to their stores for conversion.
The second way is: ""! This model is similar to opening a Taobao store yourself, except that you open a small store on the Douyin platform. Compared with a Taobao store, opening this small store is very simple and convenient. After the store selects the products, fans attracted by Douyin can place orders directly in the store, which reduces the bounce rate and churn rate of fans. In comparison, the order completion rate will be higher!
Two: Traffic e-commerce
This method is very suitable for people who are doing micro-business. To put it bluntly, it is to divert traffic from Douyin to WeChat and convert transactions! It can be said that the WeChat business group is most fond of various traffic platforms. It is no exaggeration to say that Douyin can become popular, and WeChat business is also a major contributor to the fire. Wherever there is traffic, there is WeChat business, so we will see that a large number of Douyin accounts will leave their own WeChat IDs in various ways to allow fans to join and then convert.
How do these micro-business groups play Douyin? There are two main forms. One is to shoot a large number of videos showing off your wealth. Every day, you will see luxury cars, beautiful women, and even helicopters and cruise ships, just to attract the strong attention of users. Why are you so rich? Want to know how to make money? Then add WeChat and we will teach you step by step how to make money! Another way is to shoot functional videos of products, show off your daily life, show off your product-related skills to attract fans, and then import them to your own WeChat to monetize and do business!
Currently, there are relatively more female fans on Douyin, so many women will teach people how to do makeup on Douyin, and then divert traffic to WeChat to sell beauty products! There are also people who match beautiful women's clothing on Douyin, and then redirect the traffic to WeChat to sell clothes, teach others about skin care on Douyin, and sell skin care products on WeChat... WeChat business, everyone can do it, and you can still get traffic! If you don’t do agent business, you can also find the source of goods yourself. It is very convenient to find the source of goods on Alibaba, and they also support drop shipping! It can be said that now is the best time for Renren IP to be monetized!
3: Paid community
This is mainly concentrated among many lecturers and education and training institutions. Many people are attracted by Douyin and do not sell products, but monetize through paid communities. For example, I established a paid community focused on "monetizing self-media and Douyin projects" with several partners, which is monetized through group fees. However, this paid community is not easy for ordinary people to play, because you have to provide value and make your fans feel that it is worth their money. Only then can your paid community develop healthily, otherwise it will become a scam!
For example, in my community, the membership fee is 1,800 yuan for life, which seems very high, but the value you provide must be much higher than it is. Just like many people study self-media courses and Douyin courses, the tuition fees are often thousands, and they are all one-year courses. Then all the videos from self-media and Douyin that we have gained from practical experience through our own batch operation accounts can be watched by you, and there are also live broadcasts from time to time. If after joining the group, you want to do a self-media or Douyin project, we have three teachers to help you one-on-one. You can consult any questions during the process to find solutions. Moreover, there are many like-minded friends in the group that you can communicate with and collide with. Can such value be enough to attract fans? At least it is worth it for those who really want to use self-media, so our community is currently operating very well!
Four: Technical Guidance
Technical Guidance and Training This is also a mode that is played more frequently at present, because if you want to play Douyin well, one is the presentation of content, and the second is the presentation of form. To put it bluntly, the video production technology must be good-looking and cool, then technical guidance has become a business. Everyone can play WeChat and Penguin, but Douyin, There are more people on Kuaishou. It can be said that there are more people watching and less people making videos. Therefore, experts who can make technical videos on Douyin also have entrepreneurial projects. As long as you are a caring person, there are detailed operation tutorials on some film and television editing software. As long as you learn it, then use the technology to produce works and upload them to Douyin, which will become a source of traffic and a monetizable project!
Five: Advertising Monetization
Nanjingying advertising monetization can be said to be the mainstream monetization method that has existed since the beginning of the Internet, because the Internet is about traffic, and only with traffic can there be the value of advertising. Therefore, this model can be used by everyone from big coffee Internet celebrities to small and micro vertical accounts, as long as you have accurate vertical fans. That’s it. This is the easiest model to monetize. For example, Douyin’s big account: Rampage Sister Lin has an advertising fee of 35,000 and 1.95 million fans. Generally speaking, as long as your number of fans reaches more than 1 million, you can embed the merchant’s soft advertisements in short videos or personalized signatures to achieve monetization!
Six: Internet celebrity stores gather customers
I don’t know if you have noticed that when we go shopping, we often see a milk tea shop or snack bar. It says "shop" on it, or "Douyin is the most popular", etc. In fact, it is difficult to do business in offline stores, as various costs continue to rise, and the cost of acquiring customers is also getting higher and higher. And because of the rise of short video platforms such as Douyin, local food, drink and entertainment companies have become a popular monetization model to divert traffic to local store merchants.
For offline physical stores, Douyin has officially developed a positioning function for physical stores. This function allows enterprises to obtain an exclusive and unique address. The way it is presented is the positioning icon. Click on the icon to enter, and users can see all the video content in the positioning address. The page of the enterprise store through positioning It can recommend product coupons, store activities, etc. to users. This is a perfect traffic diversion tool for offline stores. As long as users watch a short video, they can easily find the store's positioning logo, guide users to click and make quick decisions, shorten users' hesitation time, improve conversion efficiency, and effectively divert traffic to offline stores!
Seven: Live streaming with goods and rewards
This monetization model of live streaming with goods and rewards is more suitable for those who are talented, good-looking, and can be funny. Others can also do it, but it is more difficult. Some people once made inspirational accounts. Once you have 10,000 fans, you can sell goods through live streaming. Previously, Douyin live streaming permissions were limited to 100,000 fans. Later, the threshold was gradually lowered, and now 10,000 fans are enough. If you want to live broadcast, click the plus sign on Douyin to publish your work and see if there is a live broadcast option! If not, you will not be able to live broadcast. There is a live broadcast square logo at the top of Douyin. After clicking it, you can see the Douyin account of the current live broadcast. This model is the same as Kuaishou and other platforms!
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