Some friends have encountered this problem when playing Douyin: the content of the videos they post is similar to others, but other people’s videos are popular, but their own videos have no views; after posting original content that they think is of high quality, no one watches it at all, while other people’s videos seem to have little content but become very popular. What about TikTok?

How to become popular on TikTok

Today I will share with you some tips.

1. Posting tips on how to become popular on Douyin:

Put #hot topic# when posting, but be aware that hot topic content is associated with your account positioning; when posting, set the positioning to a location where people are more concentrated, so that it is easier to be seen by people nearby. To; when released @ Douyin Assistant;

2. How to become popular on Douyin and increase fans by matching popular ones:

There is a hot song list on the Douyin platform. When we make Douyin videos, we can choose popular songs to match the video content and increase the chance of the video being seen;

3. How to become popular on Douyin: 3-second freeze frame:

Introduce the topic at 3 seconds of the video, and leave suspense, attracting people to watch, and improve the completion rate of the video;

4. How to become popular on Douyin: paid popular boost:

Training Douyin has a paid popular boost function, which can be used by individual users and corporate blue Vs, but it cannot be abused, and it must be used at the right time according to the growth trend of the video.

How to become popular on Douyin

Some large companies have begun to try live broadcast marketing. Guerlain is a typical company that uses star effect for live broadcast marketing and has achieved great success. However, not all live broadcast marketing will be as successful as Guerlain. Especially luxury brands need to spend a lot of money to build live broadcast sites and improve the quality of live broadcast content, which violates the grassroots nature of live broadcast and easily leads to the problem of "low profit conversion". Therefore, while using live streaming as a standard part of your marketing plan, you should pay attention to the following three points: How to become popular and increase followers on Douyin

First, each anchor has his own characteristics, and marketers must use the characteristics of the anchors for live broadcast marketing. For marketers, anchors play the role of "salesman" and "spokesperson". However, not all beautiful and handsome anchors can "sell" or "endorse" all products. As for Guerlain, the luxury brand chose Yang Yang to host such a huge live broadcast because Yang Yang's appearance, temperament, personality, speaking style and other aspects are consistent with its brand image. Therefore, choosing an anchor that matches the brand image is a very important part of live broadcast marketing. How to become popular on Douyin

How to become popular and increase followers on Douyin

Third, never touch the bottom line of society. Since live broadcast marketing requires the support of a huge fan base, some live broadcast platforms often use vulgar, junk, and negative content to attract attention. Although this kind of content will not be retained for a long time, it will indeed bring short-term success, causing some platforms to continue to touch the bottom line of society and obtain profits by playing side games. This approach will only shorten the "life" of the live broadcast. If you want live broadcast marketing to last for a long time, you must establish a healthy, positive and progressive live broadcast platform. How to become popular on Douyin