Question: Needless to say, its popularity has provided huge benefits to countless mothers, beauty professionals, educational institutions, and start-up companies. But of course, although it is popular, there are very few people who can really play Douyin well. Especially for those novices who have no background and no team, it is really difficult to play Douyin. So today, Master Si will share with you how as a novice, how to operate Douyin, subvert big V, and create popular videos?

Question 1: What kind of content do Douyin users prefer?

If we want to create popular videos on Douyin, the first step is to understand what kind of content the Douyin platform likes. This is particularly important.

Remember: Douyin is an APP about beauty.

I was fortunate enough to hear the sharing from Zhang Nan, the product manager of Douyin. He said:

Douyin is a product about "beauty".

What is beauty? The meaning of beauty is that it comes from life but is higher than life, because this positioning is very different from Kuaishou, another short video APP, because most of Kuaishou restores real life. On the contrary, most of Douyin's content is a bit "pretentious" and "acting". A specially designed plot and carefully crafted makeup.

How long can this kind of "pretending" and "acting" last?

In fact, it is this kind of "pretending" and "acting" that makes Douyin full of future.

Because: Everyone has the desire to become a better self, and this pursuit of becoming better will never stop. Coupled with the fact that Douyin strictly controls the quality and direction of content through strong operations, this means that Douyin will continue to thrive for a long time to come.

Since Douyin’s endorsement word is “beautiful”, then the word “beautiful” determines our content direction and output form.

If you still want to do vulgar and bad taste, don’t try it again, because even if you do it, you will not be recommended and recognized by the platform, which means there will be no future.

How to achieve a good feeling?

First of all, we need to understand what the definition of beauty is in popular psychology. For example, a Michelin restaurant is very beautiful;

So how should we use Michelin to shape our brand.

For example: Weilong Spicy Tiao has also joined Douyin, and currently only posts two pieces of content. The relatively popular content is: The spicy tiao tastes like Michelin.

So as long as you are willing to put in the effort, any product and content can be presented in a beautiful form.

Wuzhou Question 2: How to make a popular video?

1. Prepare a good video description

A Douyin video consists of two parts: the description and the video itself. Is the video description important? The importance of description is similar to the title of an article. A good description is more likely to attract users to watch, like and comment.

For example, this video has been viewed 25 million times and has more than 3 million likes. But in fact, the video content is very simple, just editing scenes from various TV series.

But the description used by others is: if you have watched more than 5 movies, it proves that you are really old.

Just such a sentence can greatly arouse users' desire to watch and comment.

2. Learn to find scenes.

A high-quality video must choose a scene that resonates with the audience. The scene that resonates is as long as it is an individual. For example, scenes of eating or shopping with male and female friends are scenes that everyone will resonate with. The closer the scene is to life, the more it will arouse the love of users, because users are not only looking at you, but also themselves.

How to find the scene? Let's take children as an example.

(1) Draw a 5-square grid;

(2) With the child as the core, list the child’s four core relationships;

(3) Based on each relationship as the core of the 5-square grid, draw 4 common communication scenarios in sequence;

For example, for children, the four core relationships are:

Parents. Teachers, classmates, brothers and sisters

Let’s continue with the second step. What are the scenarios between children and these relationships? Take children and parents as examples.

It is very easy to find 4 scenes, so everyone can use this method to find scenes in our lives.

3. Shape conflict.

What is shaping conflict?

Take "I'm Not the God of Medicine" as an example. The character played by Xu Zheng started out as a very money-conscious and timid person who sold Indian magic oil, but in the end he gave his own money to buy medicine for leukemia patients. This is the conflict of the characters. The whole drama describes the process of this conflict.

The same is true for short videos. How to show the conflict in 15 seconds can bring comments and likes to a climax.

What conflicts are there?

Conflict is the contradiction between people, the contradiction between people and their hearts, the contradiction between people and will, and the contradiction between will and will.

Wuzhou Douyin Training For example: Many girls don’t call Sister XX, but Brother XX, Brother Li, Brother M. These are all conflicts. Another example is that there is an ID on Douyin called Yichan Little Monk. Generally, we say that monks talk about scriptures and Taoism, but this little monk talks about love and emotions, which is also a conflict. Another example is Liu Erdou, a cat can talk, go to school, date and have people's emotions. This is also a conflict. In addition, such contradictions as beauty and the beast, ugly man and magnetic voice, great sage and cute monk, these contradictions are used by many creators.