The popularity of e-commerce has made many small and medium-sized e-commerce sellers see the opportunity to "save the country", so many sellers are building e-commerce platforms while uploading online, hoping to gain a large number of fans and drive sales of their products. In fact, this method is correct and Douyin’s ability to sell things is indeed very powerful. So how do you sell things on Douyin? Let me share with you the process of selling things on Douyin, hoping to help more novice sellers.

Steps to sell things on Douyin:

The first step is to open a Douyin account and complete the profile, avatar and other information.

The second step is to shoot and upload original and product-related short videos every day. Remember, they must be original.

The third step is to insist on uploading 1-3 short videos every day, and the quality should be clear. It is best to use the built-in shooting portal of Douyin, so that the platform will recognize it as original.

The fourth step is to publish more than 10 short videos and have more than 0 fans and pass real-name authentication to activate the product sharing function. After successful activation, you can get a personal homepage e-commerce showcase (also called an e-commerce showcase).

Step 5: Once you have an e-commerce showcase, you can add products and sell them when publishing short videos. The amount of display is closely related to the exposure of the video.

The above are all the steps for selling things on Douyin. You can sell things on Douyin by following the above five steps. The added products will be displayed on the left side of the short video released by Douyin. There will be a shopping cart logo. In addition, a product window will be displayed below the personalized signature on the personal homepage, which will also be displayed, and all products will be displayed. A single video mainly displays a single product, and the display of all products is not obvious. Douyin also hopes that the products posted will be closely consistent with the short videos to increase the purchase rate.

How to increase sales on Douyin:

The first method is to increase the exposure of videos. If we want to sell things on Douyin, we must increase the number of recommendations for the videos we publish. Otherwise, others will not be able to see the products we sell. If short videos do not have recommendations, the products will not be displayed. The three most important factors to increase the number of recommendations are as follows:

1. Whether the video is original.

2. Whether the account is a certified account.

3. Whether the content of the work will win the favor of users.

The second method is whether the product and the short video content are related. For example, if you sell cosmetics, then if you shoot a food content, the sales will definitely not be very high. Therefore, if we want to increase the sales of something, the video content must be consistent with the product.

The third method is fan stickiness. Fan stickiness is also closely related to product sales. In fact, when we are browsing Douyin, we often find that the content published by some authors suddenly becomes popular and gains a large number of fans and double clicks, but the content released later only gets a few double clicks. In fact, this is a typical case of low fan stickiness. The performance of such accounts will not be very good because of their contingency. On the other hand, those beauty Vs are very strong. Therefore, if we sell things on Douyin, we must make vertical content. In this case, the fans accumulated will be of very high quality and the viscosity will be very high, so our sales will naturally increase.