High-speed growth is undoubtedly the largest entrance at the moment. Many students want to sell goods or become Internet celebrities through attracting traffic, but the trouble is that it seems simple, but it is not that easy to actually build an account, especially in some fields, it is even more difficult.

What? This key point must be done well. Beginners must read the tutorial

But what the president wants to tell everyone is that as long as you master the correct method, anyone in any industry can make a hit video. So, the fourth master will share with you how to run a Douyin account to increase fans.

Account positioning, highly vertical

A Douyin account only targets a specific group of people. The more vertical the content is, the more accurately it can reach core users. For example, many of our friends who make beauty products can be more precise. For example, I only deal with people who need acne removal. Although it is difficult for us to be the first in a large field like beauty, it is relatively simple to be the first in a certain segment. For another example, there are many people doing English on Douyin, but "Pandora English by Qingke" focuses on practical spoken English and only serves working professionals; while "Aurora Vocabulary by Qingke" focuses on word learning scenarios and only serves the student group. This not only prevents traffic conflicts between Douyin accounts, but also clearly divides fixed groups of people, thereby slowly cultivating their fixed viewing habits.

And everyone remembers that user portraits are the basis for positioning. What are the needs of your target audience? What pain points do they have? Understanding these problems can help us better understand the hearts of users.

Establish real-person IP and personify the brand

Fixed real-person departures and shape the image of industry professionals. At the same time, the combination of brand IP and real-person image makes it easier to accumulate long-term loyal fans.

For example, the Douyin video of "Light Class" is shot abroad by the good-looking female English teacher Crystal. The sense of interaction that a real teacher brings to users cannot be replaced by a virtual character.

In the early days of "Light Class", two teams were divided into Douyin content. One team was responsible for shooting live-action plot teaching videos, and the other team was responsible for making graphic and text animations to present teaching content. As a result, the data for making real-person IP is much higher than that for making graphic animation. Then the team shifted its focus to live-action videos and began to think about how to integrate live-action and brand IP more closely.

How to increase fans of Douyin account? This key point must be done well, novices must read the tutorial

Publish high-quality videos

Where is the special training course on Douyin? Once your Douyin account is opened, you must post it carefully and post high-quality videos. Don’t post them casually. Like many students, you play Douyin like a social account. Today you post about your cat, and tomorrow you go to a restaurant to eat. Douyin is a platform that values ​​weight. In this way, the subsystem will demote you and affect the recommendation of your videos. Moreover, the videos you post are too complicated and the system does not know who to recommend to you? So from the beginning, you have to work hard, carefully choose the topic, write the copy, and take photos. Each one must be of high quality, so that you can increase your followers quickly.

For example, on Douyin, there are many people who do paid knowledge. They talk about practical information every day, even with the same background and headlines. When you click on it, you feel it is very standard, and it is all practical information, without any miscellaneous things, and it looks very professional. Then you can choose what you are interested in based on the subtitle title and click on it. This is the details of playing Douyin.

The content is simple and easy to understand, and related to life scenes

“What can be shot in 30 seconds? Because of time constraints, many people are struggling with what to say? It feels like there is too much to say, but everyone must remember that when setting up the content, it must be simple and easy to understand. You don’t want to talk about many points in one video. If you tell the truth too much, others will not be able to remember it.

In fact, the content of Douyin videos does not seek depth, but life-like situational conversations are more likely to arouse people's interest and resonance.

For example, many workplace accounts will shoot videos like this: "You are often "paid for" in the workplace, how to get back gracefully? ”

For example, “The boss warmly delivers coffee and says: ‘Why don’t you work overtime tonight?’ How should you respond?” ”

There are also many accounts for emotional communication. They will take pictures of shopping with their girlfriends. What should I do if the things my girlfriend likes are too expensive?

These are some details in life, although they are small, they can resonate with users.

Shaking How to increase fans of audio account? This key point must be done well. Beginners must read the tutorial

Choose the right time to publish the video and follow the trend appropriately

The best publishing time for courses specializing in Douyin can be roughly divided into four: ① Noon peak 12-13 o'clock ② Evening peak time 18:00-19:00 ③ Night peak time 21:00-22:00 ④ Weekends. Data shows that 62% of users use Douyin before eating and going to bed, while only 10.9% use Douyin appropriately during fragmented times such as on the way to the company and going to the toilet.

Participating in a challenge may be one of the fastest ways to win. For example, the most popular thing right now is Nezha's special effects, which have attracted many celebrities and amateurs to challenge them, and almost all of their videos have a lot of likes, and some have even received millions of likes.

Okay, that’s it for this sharing. The Douyin industry is now in a booming stage. Many people want to join this industry, but their development is limited by themselves. If you want to learn how to operate,